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S1E1: Chaos

Hodl McDougall - Honey Badger
S1E1

Chaos

The Knowledge Crisis

The morning light crept through the blinds of GrowthPath’s cramped Edinburgh office. Hodl McDougall stared at his screen, coffee growing cold beside him. 847 unread emails. Three Slack channels flashing red. Four browser tabs of “important documents” he’d opened last week and never got back to.

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unread emails

“Where’s that client brief?” he muttered, clicking frantically through folders named New Folder (2), IMPORTANT - DO NOT DELETE, and the mysteriously titled stuff.


Hodl’s desktop was a digital disaster zone. Screenshots from three months ago. PDFs with names like final_final_v3_ACTUALLY_FINAL.pdf. A folder called “Untitled folder” containing nothing but more folders.

His team wasn’t much better. Flora had her own system (which only she understood). Angus kept everything in his head (terrifying). And Isla? She’d just discovered you could search your email and thought that was the solution to everything.


The phone rang. Their biggest client, wanting the proposal they’d sent last month. “The one with the revised figures,” they specified.

Hodl’s heart sank. Which proposal? Which figures? He’d sent four versions. Three were in email threads. One was in Slack. And there was definitely a Google Doc somewhere…

“I’ll send it right over,” he promised, already knowing he’d spend the next hour hunting.


“We need a system,” Flora announced at the emergency team meeting. “Something that actually works.”

“I’ve tried systems,” Hodl sighed. “Notion. Obsidian. That app with the purple logo. They all work great for about a week.”

“What if…” Angus started quietly, “we had help? Not another app. Something that could actually understand what we’re trying to do?”

The room went silent.


That evening, Hodl stumbled across something different. Not another productivity app. Not another folder system. Something that could actually talk to him about his documents. Understand context. Help him think.

Claude Code.

“Ach,” he thought, “one more thing to learn.” But something felt different this time. This wasn’t about learning a new interface. This was about having a conversation.


Within an hour, Hodl had organised more files than he had in the past month. Not by dragging and dropping. By describing what he needed.

“Put all client proposals from Q3 in one place, named by client and date.”

Done.

“Find every document mentioning the Henderson project.”

Found.

“Create a summary of what we’ve promised each client this quarter.”

Generated.

The honey badger doesn’t give up. And this time, he’d found something worth fighting for.


In Episode 2: Structure, Flora takes the lead as the team implements the PARA method and builds their digital foundation. But first—does Hodl’s chaos sound like your chaos?

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