The GrowthPath Team
Meet the team at GrowthPath, a Scottish startup learning to harness AI for productivity. Each character represents a different approach to knowledge management—and a different journey with Claude Code.
Hodl McDougall
Founder (Protagonist)
TenaciousVisionaryScottish pragmatism
Ach, been there mate
Featured in: Chaos
Flora McCombie
Head of Customer Success
WiseOrganisedChampion of structure
A place for everything...
Featured in: Structure
Angus Chalmers
Lead Developer
MethodicalBuilder mentalityQuiet confidence
If we automate this once...
Featured in: Automation
Isla Murray
Marketing Lead
CreativeStrategicAutomation enthusiast
What if we could reach ten times the audience?
Featured in: AutomationThe Story So Far
Section titled “The Story So Far”GrowthPath started as four people with big dreams and bigger document chaos. Watch their transformation unfold across Season 1:
- S1E1: Chaos — Hodl confronts the reality of their knowledge crisis
- S1E2: Structure — Flora introduces PARA and organisational systems
- S1E3: Automation — Angus and Isla build the workflows that scale
Who Are You Most Like?
Section titled “Who Are You Most Like?”- Team Hodl? You’ve got vision but your files are a mess. Start with Lab 1: First Conversation.
- Team Flora? You love systems but need better tools. Jump to Lab 2: PARA Structure.
- Team Angus? You want to build things that last. Check out Module 4: MCP & APIs.
- Team Isla? You want to scale your impact. Explore Lab 5: Statement of Work.